The Brand Book of Boniet Jewellery
Melbourne, Australia
Small batch, handmade jewellery made Boniet is a handcrafted jewellery brand built around sentiment, craftsmanship and connection. While the business already had an established name, the client was seeking a more refined and cohesive brand direction that better reflected the quality of her work and the story behind it.
Together, we developed a clear market position, refined the visual identity, and created a complete brand suite across print, packaging and digital touchpoints. From the handwritten logo and elevated colour palette to the custom packaging experience, every detail was designed to feel personal, authentic and aligned with the care that goes into each piece of jewellery.
Scope of work:
–– Business Strategy & Market Positioning
–– Full Brand Suite
–– Print & Packaging
–– Digital Assets
Boniet Jewellery