Sharon Parker – Curated is the evolution of a designer with over two decades of industry experience who felt it was time for a brand that better reflected her work, her perspective, and her personality.

Moving away from a traditional studio identity, the rebrand centres around Sharon herself — a founder-led brand built on thoughtful curation, refined design, and quiet confidence. From the elegant word-mark and distinctive monogram to the warm, tonal palette, every element was created to feel considered, enduring, dynamic, and authentic to the designer behind it.

The result is a brand that feels less like a business name and more like a signature — personal, distinctive, and designed to grow alongside the next chapter of Sharon's career.

Scope:
––– Name finding
––– Brand Architecture
––– Logo
––– Graphic Device
––– Colour Palette
––– Monogram
––– Website (in progress)